TECHROW - Hit 'Em Up (Remix)(Digital) Tech Row Records

Tech Row Records

TECHROW - Hit 'Em Up (Remix)(Digital)

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DIGITAL FORMATS

RELEASE DATE 09/13/2021

Tupac Shakur is one of the most important and iconic voices in music history. Now, some of 2Pac’s monumental body of work, reimagined as house music with a rich jazz influence and a transgender vocalist is available. Award-winning producer Jonathan Hay is releasing '2Pac Reimagined' through Tech Row Records with producer Cain McKnight.

Tech Row is continuing what 2Pac’s estate has done in recent months, using his powerful legacy to create change through the release of the new PRIDE collection. Tech Row teamed up with Daniella Carter, a transgender LGBTQIA+ activist to help spearhead the genre-bending 2Pac project. Carter and Tech Row understood that while hip-hop culture is becoming more accepting of LGBTQIA+ individuals, there is still a resistance to full acceptance and inclusion of artists of all races, class, gender, and sexualities.

They brought together a uniquely diverse group of creatives in Dallas, Texas that includes 41x, Matt Berman, Sara Cooper, Brandon Gallegos, Diana Pagan, Eric Steven, Bronson Skinner and more to achieve these revolutionized versions of 2Pac's classic songs. “I partnered up with Biggie’s son Christopher 'CJ' Wallace of The Notorious B.I.G. estate last year,” said Hay. “I was even bestowed the honor of trying on articles of clothing from Biggie’s wardrobe that he wore while he was still alive.” Hay’s past production was co-signed by the legendary Eric B. & Rakim from his #1 Billboard Jazz album Follow the Leader (Reimagined as Jazz).

Hay worked on that album (which remained on the Billboard charts for 11 weeks) at Quad Recording Studios – the same recording studio of the infamous 2pac elevator shooting that fueled the violent East and West Coast hip-hop rivalry. Coincidentally, Eric B. was building Death Row East with both Suge Knight and 2Pac before his untimely passing.“Some of my associates have asked why we chose the violent Biggie diss ‘Hit ‘Em Up’ as the first single,” said Hay. “We simply took a historical hardcore diss song and turned it upside down with diverse creatives voices from all backgrounds over a jazzy dance backdrop.

House music is all about love and positivity, and I look forward to seeing everyone dancing freely to this new spin of a classic while honoring 2Pac’s legacy.” “Hit ‘Em Up” – an electronic/house music reimagination of 2Pac’s magic is available on streaming platforms through Fat Beats. Listening link: https://soundcloud.com/jonathanhaycelebrity/hit-em-up

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